Drylight® technology at the Frankfurt exhibition

MASIERO presents its innovative outdoor lighting solution and launches new models of elegant, high-tech lights


Masiero has chosen the 2014 Light + Building Exhibition (Frankfurt, 30 March – 4 April), the world’s biggest two-yearly event for lighting and smart building technology, to present DRYLIGHT®, a range of Venetian style outdoor chandeliers named after a revolutionary technology that guarantees strength and impermeability in outdoor applications, and uses a combination of glass, polycarbonate and glass fibre reinforced nylon to achieve an index of protection of IP65 and long lasting durability.

The result of years of research, DRYLIGHT® offers a solution to problems previously considered insurmountable in outdoor lighting systems, like complete impermeability to atmospheric agents (water, brine, sand, etc..), unbreakability, light weight and ease of installation.

To demonstrate the exceptional characteristics of these lights, Masiero will be installing an elegant Drylight® chandelier at its 112 square metre stand (B11, Hall 1) in conditions simulating a heavy rain shower in the garden.

Another part of the stand will be exhibiting the latest additions to the Classica collection, inspired by traditional Venetian craftsmanship: 9045 12 and 9020 10 chandeliers and 6200 and 6020 suspension lights in a chrome finish. Visitors will also be able to admire the latest luxurious, Empire style chandeliers (EMPIRE S90) and innovative, stylish ceiling lights (BLINK PL8 90) along with a selection of the iconic Libe and Botero lights from the contemporary Eclettica collection. Botero will be on display in ten-lamp suspension and table light versions, in a brand new polished chrome effect paint finish. The business and reception areas will be illuminated by the pastel pendants of DROPOP.

With Masiero, decorative lighting has entered a new era, breaking down boundaries and acquiring a timeless style in which technology and sartorial elegance merge to create true exclusivity.

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Fondato nel 1981 da Paolo Masiero e Marilena Pellizzato, il Gruppo Emme Pi Light – Masiero è uno dei leader nel settore dell’illuminazione decorativa d’alta gamma. Con sede a Casale sul Sile, in provincia di Treviso, Masiero è presente con le sue collezioni di prodotti sui mercati nazionali e internazionali, negli showroom di maggior prestigio e nei principali negozi dedicati all’illuminazione. Dopo aver creato un’articolata rete di distribuzione e di vendita per i mercati esteri, l’azienda è presente dal 2005 sul mercato italiano con tre collezioni, Emme Pi Light Classica, Eclettica e Ottocento, in grado di differenziare e arricchire l’intera gamma

Ufficio Stampa MASIERO Silvia Profili T. +39 348 4739215 M. pressoffice@masierogroup.com